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Who are we ?

Who are we ?

After five years of development, prototyping and usage tests, the industrial and commercial adventure finally started thanks to Christophe Rosenstiel, manager at  ITI and his associate Patrice Faivre Duboz, CEO at Chaudronnerie Fine de la LOIRE CFL .Together they imagined a diversification strategy based on their know-how: One of them is in charge of the drawing and manufacture of mechanical parts, the other one designs, cuts, welds tubes or sheet metal. Thanks to, the use of tools from old cycle factories of Saint-Etienne, modern process (such as laser cut), dedicated painting and assembly workshop, KIFFY was born at the heart of the old capital of the cycle.
EASY DESIGN TECHNOLOGY created in October 2015 by these two manufacturers includes the manufacture and sale of the KIFFY but also other eco-mobility products such as electric scooters, and scooters.

Our Workshop


To give meaning to our actions, promote and enhance our resources, imagine new models, generate value based on our work, bring "our share", these are deep values, at the heart of our actions. »

Our Values

The world of the future doesn’t look like the one we know now. Our lifestyles will inevitably envolve favourably towards a greater coherence between the environment and our daily actions.

Moving around differently, preferring green modes of transport as much as possible, will become eco-citizen behaviour which echoes with increasingly shared values to contribute to controlling and moderating the impact we have on our living environments. Giving meaning to how we act is an essential prerequisite for the equilibrium and serenity of each of us. KIFFY embodies these values. Eco-designed and developed so that it can be entirely manufactured locally in Saint-Etienne, France. Firmly convinced that usefulness and beauty are closely connected, the design has a central place in the KIFFY concept, bringing into being a finished product that is reliable, practical, clever and decidedly different from other means of transport. For that matter, it didn’t escape the notice of L’ OBSERVEUR du DESIGN which awarded us its reputed Etoile du Design 2016 for our design and concept.

The Inventor's word Norbert PEYTOUR

Deep down each of us knows that our future societal projects cannot be based on the economic models used up until now. 
The impact of our activities on the environment has reached the limit of what our planet can bear.
Nearly 70% of the planet’s population has become urban.
By blind policies based on the short term, we have encouraged and financed the offshoring of many of our products: 90% of children’s books are manufactured in China, 55% of our bicycles are imported, as are more than 90% of toys, we buy tomatoes grown in Belgium, which as every one knows is a country with a very sunny climate… so many other examples to quote.

These skills generated local workforces, essential for the development of learning to live harmoniously together.
Energy costs and logistics for transporting the flows of merchandise have become superior to the cost of manufacturing the products in certain cases.
The social, societal and environmental policies of these ridiculous policies have become impossible.
In "La Part du Colibri" Pierre RABHI talks about how a small hummingbird intervenes, carrying a few droplets of water in its beak to extinguish a fire, while other animals point out that it’s not with a few drops of water that he will put out the fire. The hummingbird replies: "Yes, I know, but I’m just doing my bit.”

Confronted with a growing urban population, urban mobility is becoming one of our main concerns: How can we free up space in order to be able to welcome all modes of transportation harmoniously: cars, public transport, pedestrians, bicycles and all other green modes of transport. We should not find ourselves complying with the logistics of an “OR” situation. Between car OR bicycle, we know which one was the winner. We need to be in an “AND” situation: car AND pedestrian AND public transport AND green modes of transport.
These changes offer endless possibilities for being creative in terms of imagining new ways of moving around in order to humbly “do our bit”.

I am a cycling enthusiast because it's a carefree means of transport: no worrying about the petrol gauge or maintenance, no risk of breaking down, no special clothes required, no pollution.
So I focused my creative talents on developing a new means of urban and peri-urban transport.
The concept of the KIFFY was born from certain observations and analysis of usage and to meet the following specifications:

  • To maintain the carefree aspect of a simple bike but put the “3-wheel experience” into practice
  • To adapt to a wide audience of users
  • To propose high stability, enjoyment of usage and excellent handling in all circumstances
  • To move about noiselessly, without polluting
  • To be intermodal with all other modes of transport without causing additional disturbance to other users
  • To include an integrated carriage capacity to provide practical everyday life solutions
  • To offer a multi–purpose product for moving about, carrying things, doing the shopping, going to work or school, wandering about…
  • To transform into a caddy for use in shops
  • To propose a disruptive design
  • To fold up for easy storage: office, apartment, elevator...
  • To design something which can be manufactured locally

The "KIFFY" project began in 2010 with a multidisciplinary team. Our strategy was to give priority to the design placing it in first position with Patrick Jouffret and follow up with the technical specifications.
This project has also been a great adventure we have all shared, learning to think, act, make mistakes, start over, improve and finally complete, together. The story of the KIFFY is recounted in a 200-page book, “Quelle Mouche les 
Pique?” which most especially explains the story of how an Idea becomes a Product.
After five years of development, making designs, prototypes, testing, and validating, thanks to the pugnacity, since the start of the project, of Christophe Rosentiel, who was joined by his associate Patrice Faivre- Duboz, this industrial and commercial adventure was made possible.
Local manufacturing having always been an essential prerequisite, the project was put on hold for a period to allow sufficient time to organise the necessary resources.
Since Christophe is an administrator of the MECALOIRE cluster he knew where to find the partners for this industrial adventure.
The history of the bicycle has left its mark in Saint-Etienne but the skills have moved elsewhere…
Christophe Rosentiel is a manager of ITI, a mechanical engineering company; Patrice Faivre-Duboz is head of CFL, a precision metalwork company.
Both these companies are located in Saint Etienne. Together they devised a diversification strategy based on their expertise: to design and manufacture the mechanical parts for one, and design, cut and weld the tubes or metallic plates for the other.

For these companies, KIFFY was an opportunity to develop their product, while positioning itself in a new market.
Manufacturing is one thing, selling is another that is equally difficult and essential. In addition to their industrial expertise, Christophe and Patrice have a lot of experience of working internationally. 
So all the conditions are brought together to put into place local, quality manufacturing which is cost effective, and based in Saint- Etienne.
The two industrials set up Easy Design Technology, a company that regroups the manufacturing and sales of KIFFY products but also other eco-mobility means of transport. 
Giving meaning to our actions, promoting and increasing the value of our resources, imagining new models, generating values based on our work, “doing our bit” these are our deep values at the core of our actions. 

 Introduction by the inventor Norbert Peytour